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The BCG Growth-Share Matrix Theory and Applications The key to portfolio management (Management, Marketing)
Free Download The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management (Management, Marketing) by 50minutes,, Carmela MilanoEnglish | September 2, 2017 | ISBN: N/A | ASIN: B014T6N6FQ | 50 pages | EPUB | 0.63 Mb
The key to portfolio management!
This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
*Analyze the activities in your business portfolio and identify the role they play in the business as a whole
*Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs
*Identify the future market shares and growth to make sure you invest in the right activities
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