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Church, Market, and Media A Discursive Approach to Institutional Religious Change
Free Download Marcus Moberg, "Church, Market, and Media: A Discursive Approach to Institutional Religious Change"English | ISBN: 1474280579 | 2017 | 216 pages | PDF | 1136 KB
Marcus Moberg offers a new model of religion and religious life in the post-war era, through focusing on the role of markets and media as vectors of contemporary social and cultural change - and therefore institutional religious change. While there is wide agreement among sociologists of religion that there this area is transforming on a global scale, there is less agreement about how these changes should best be approached and conceptualized.
In a time of accelerating institutional religious decline, institutional Churches have become ever more susceptible to market-associated discourse and language and are ever more compelled to adapt to the demands of the present-day media environment. Using discourse analysis, Marcus Moberg tracks how new media and marketing language and concepts have entered Christian thinking and discourse.
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