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Fundamental digital marketing skills basic skills set required to thrive in the digital marketing space
Free Download Fundamental digital marketing skills: basic skills set required to thrive in the digital marketing space by emmanuel Etop, emmanuel etopEnglish | 2022 | ISBN: N/A | ASIN: B0BQVL5JKH | MOBI | 0.17 Mb
The world has gone digital, and every aspect of people's lives that worked traditionally has been recreated in the online space, from medium of communication to education as well as marketing. This book therefore seeks to discuss how marketing leverages digital media as well as the means, strategies, and skills required for a brand to communicate, generate leads and sales to the target audience.
In addition, we will conceptualize some of the key concepts of this book, such as digital, skills, and marketing. And then there is the categorization of marketing, the difference between traditional marketing and digital marketing as well as the advantages of digital marketing over traditional marketing.
Emphasis will be made on will be on digital marketing channels, the core skill a digital marketer must have in order to excel. And finally the professions and specializations of digital marketing.
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