Unleashing the Power of UX Analytics Proven techniques and strategies for uncovering user insights

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Key Features
Enhance your understanding of qualitative and quantitative analysis for successful UX projects
Apply design thinking and use surveys, interviews, and UX analytics tools for better product design
Overcome bottlenecks and challenges at each stage of the user experience
Book Description
UX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you'll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice.
Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data.
Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.
What you will learn
Understand the significance of analytics in successful UX projects
Apply design thinking as a problem-solving tool in a UX practice
Explore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depth
Discover key considerations to determine which UX analytics tools are best for your projects
Craft a North Star statement and understand how it guides your work
Design and deliver the best research findings collateral
Get to grips with heuristics and performing the effective evaluations
Who this book is for
This book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.
Table of Contents
The Fundamentals of UX - A Brief Overview to Level set
Just What Do We Mean by Analytics?
Why analytics are important to successful UX projects
Achieving Success Through a Repeatable Process
Northstar Statement - Your Greenlit Marching Orders
Change Management - It's Not Just About the Systems, It's About the People
Design Thinking - The Core Problem Solving Tool in a UX Practice
Interviews & Personas - Best Practices for Quick and Efficient User Understanding
Surveys - A High Level, Broad Stroke Tool for Quick Direction
UX Metrics - The Story of Operational Measurement
Live By Your Data, Die By Your Data
The Tools It Takes to Gather and Consolidate Information


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