Free Download Fusion Strategy
by Govindarajan, Vijay;Venkatraman, Venkat;
English | 2024 | ISBN: 164782625X | 225 pages | True PDF EPUB | 5.04 MB
Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products-and the companies that make them.
Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing-fast.
InFusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.
The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.
Fusion Strategyis the way forward.