UX for Business How to Design Valuable Digital Companies

You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems.
With this book, you'll learn:How to design the right things by understanding value, diagnostics, and probabilityHow to conduct UX research and analysis without the luxury of time or moneyThe most important aspects of common digital business modelsMethods for getting things done under less-than-ideal circumstancesHow to avoid common pitfalls caused by inexperience