Flower Farming for Profit The Complete Guide to Growing a Successful Cut Flower Business

When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially?
In Flower Farming for Profit, Larkin answers these questions―and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores:
The diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers marketsStreamlining weddings for the farmer-florist, from communications to floral designEfficient recordkeeping and bookkeepingSteps for conducting your own cost-of-production analysisMarketing and growth strategiesBusiness planning, goal setting, and making financial projectionsCrop planning based on local climatic conditions, market demand, and sales projections
The cut flower industry continues to experience wild growth. To successfully do what they love while expanding the market for sustainably produced flowers, new and experienced farmers alike must deliberately step back from the field and into the office. Flower Farming for Profit is a one-of-a-kind guide to creating the type of numbers-driven business that will allow individual farms to prosper and local flower economies to thrive.