Principles and Practice of Marketing 10e

Find out:
The role of AI in Fashion Retailing to enhance the customer experience.
How Dr. Martens have been engaging consumers for more than half a century.
McDonald's plan for environmental change.
How the use of big data is helping Netflix succeed against hot competition.
Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrity
Key Features:
A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.
Brand new Hidden Gem boxes that showcase firms that do marketing differently.
New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.
New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald's, Domino's, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).
Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.