Smashvertising How to Crush Your Competition with Ads that Buyers Can't Resist

From Drew Eric Whitman (aka "Dr. Direct!"), the bestselling author ofCashvertising, comes a fun and accessible graphic novel on consumer psychology.Smashvertisingis a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react-and buy.
No matter what you sell-or how you sell it-this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. Whether you're a traditional retailer or running your business via social media,Smashvertisingwill teach you how to write and design ads that consumers can't resist. Presented asa real-world business seminar in graphic-novel style,Smashvertisinghas been created especially for today's video-dominant learners to show what pushes consumers to react-and buy.
The fact is, your "sucky" ads contain invisible mistakes-such as ambiguous headlines or bad design-that affect your readers on an unconscious level. Result? They don't buy . . . and you wonder why! Stop the insanity! Instead,harness the effective methods of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. WithSmashvertisingyou'll learnhow to write bulletproof ad copy like today's hottest online marketing expertshow to use consumer psychology to crank out fiery ads, emails, websites, and morehow to smoke your competition using direct-response concepts proven over decades with real-world experimentationthe exact best days and times to send emails for maximum responsehow to ethically use psychology to motivate people to click that BUY button and pull out their credit cardssocial media tricks for writing personally magnetic headlineshow to use price hooks to instantly boost ad readershipandso much more