Designing Dixie Tourism, Memory, and Urban Space in the New South

Neither romanticizing the Old South nor appealing to Lost Cause ideology, promoters of New South industrialization used urban design to construct particular relationships to each city's southern, slaveholding, and Confederate pasts. Drawing on the approaches of cultural history, landscape studies, and the history of memory, Hillyer shows how the southern tourist destinations of St. Augustine, Richmond, and Atlanta deployed historical imagery to attract northern investment. St. Augustine's Spanish Renaissance Revival resorts muted the town's Confederate past and linked northern investment in the city to the tradition of imperial expansion. Richmond boasted its colonial and Revolutionary heritage, depicting its industrial development as an outgrowth of national destiny. Atlanta's use of northern architectural language displaced the southern identity of the city and substituted a narrative of long-standing allegiance to a modern industrial order. With its emphases on alternative southern pasts, architectural design, tourism, and political economy, Designing Dixie significantly revises our understandings of both southern historical memory and post-Civil War sectional reconciliation.