Sub–Branding Playbook Winning Strategies for Targeted Growth

In this captivating playbook, you'll discover a treasure trove of sub-branding strategies, each chapter unveiling a different secret weapon to unlock targeted growth. From creating sub-brands for demographic segmentation to psychographic targeting and cultural branding, we leave no stone unturned.
The book provides insights into successful sub-branding initiatives through real-world case studies, offering practical, actionable strategies for leveraging sub-brands to achieve targeted growth. By examining the considerations and criteria for developing sub-brands, readers can understand how sub-brands contribute to brand differentiation, customer targeting, and market expansion.