Consumer Behaviour and Digital Transformation

Author: creativelivenew1 | 23 November 2024 |

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Free Download Consumer Behaviour and Digital Transformation
English | 2024 | ISBN: 1032149760 | 561 Pages | EPUB | 11 MB
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked.

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