From Startup to Unicorn An Essential Guide to Build, Scale and Sustain Value for Platform and Tech Startups

Technology startups face the risk of failure even after finding a product-market fit. This is due to limitations in scaling. Platform-driven startups can scale rapidly. However, they carry a high risk of failure. This book helps entrepreneurs identify the factors that can sustain technology startup growth, make early decisions, and limit risk. It also offers guidance to platform startups to mitigate the risk of failure. Featuring examples of successful startups as well as others that failed, the book offers a holistic view of entrepreneurship that highlights its importance to the broader ecosystem.
This book is ideal for entrepreneurs who want to take their startup to the next level and sustain its growth. With a focus on inclusive entrepreneurship and sustaining competitive advantage, it is equally relevant for family-run companies that prioritise sustained value over generations. If you want to succeed in today's highly competitive startup landscape, this book is a valuable resource.