Marketing to the Over 50s

Frequently undervalued and misunderstood, the over 50s customer cohort commands significant purchasing power and is projected to surpass $15 trillion annually in the next decade, making it imperative for business owners, agencies, and marketing professionals aiming to attract this substantial customer base to pay close attention. If you are offering outstanding products and services yet struggling to effectively market to your ideal over 50s customer, this book is an essential resource.
Developing an impactful marketing strategy for the over 50s demographic is a blend of art and science, demanding a deep and intimate understanding of these discerning consumers. In my experience, many companies and agencies rely on generic marketing methods that frequently fail to capture the attention of this audience.
With over 30 years of experience of working with growing companies and a deep understanding of marketing premium products to the over 50s customer, I have distilled within these pages the essential steps required for you to understand and engage effectively with your over 50s target customer.
In this book you will discover:The significant purchasing power of the over 50s segment, projected to surpass $15 trillion annually in the next decade.The challenges of generic marketing methods and the current lack of understanding of over 50s customer traits and behaviors.The unique the wants, needs, fears and preferences of the over 50s demographic3 essential steps for effective engagement with the over 50s target customer base.Detailed Customer Avatars which guide you through these essential marketing strategies.Let's Dive In!