SELL £250K IN 18 MONTHS ON AMAZON ENTREPRENEUR'S GUIDE TO SELLING ON AMAZON

"Don't disrupt; disruptors are people who look for trouble and find it-avoid competition as much as possible. The way to do that is to dominate a small niche and scale up from there towards an ambitious long-term vision". Masimba lays it all out, in plain English-including the risks of selling on Amazon and how those risks can be managed.
Just some of what you will learn:Selling online-whether you're a solo entrepreneur or mid-sized business, the book covers scaling strategies. The book emphasises mindset-selling on Amazon isn't just about algorithms; it's about resilience, adaptability, and staying customer-centric.Product Research-the secret sauce to finding winning products. Spoiler alert: It involves a mix of data analysis and intuition.FBA & Shipping-deep understanding of lead teams, sea freight and discover best practices for inventory forecasting and avoiding stockouts.Selling Vehicles/Selling Models-consider your growth and exit plans, risk tolerance, and tax preferences when deciding between self-employment (sole trader) and limited company status.Branding & Packaging-learn the importance of brand identity, customer experience, and long-term growth. It's not a get-rich-quick scheme, a strong brand is a blueprint for sustainable success.Sourcing- China's manufacturing prowess offers immense opportunities, but you still need thorough preparation and strategic execution to beat your competition.Product Listing-dive straight into practical strategies that work. From optimising product listings to mastering Amazon's algorithm, every chapter is filled with actionable steps.Search Engine Optimisation ("SEO")-learn how to research and strategically use keywords to boost discoverability.Customer Reviews-discover ethical ways to gather reviews, launch products effectively and delve into the psychology of reviews and how they impact sales.Advertising-learn how to invest strategically in advertising to reach your target audience. Balancing Offense and Defence-use ads to drive growth by targeting new audiences; and protect your existing market, defend against competitors.Risk Management/Website- invest in strategies that yield long-term benefits, focus on both immediate conversions and customer lifetime value (CLV).