The ABCs of Back–to–School Marketing Strategy

Imagine standing at the edge of a vast ocean of potential customers, each wave bringing a new opportunity to connect, engage, and sell. That's exactly what the back-to-school season represents, and this book is your lifejacket, map, and trusted companion as you dive into these promising waters.
With a blend of humor, practical advice, and real-world examples, Howard breaks down complex marketing concepts into digestible chunks. You'll learn how to:
* Decode the back-to-school market and its key players
* Build a rock-solid foundation with market research and competitive analysis
* Craft strategies that speak to both parents and students
* Master both digital and traditional marketing tactics
* Tell compelling stories that resonate with your audience
* Forge powerful partnerships and collaborations
* Measure your success and pivot when necessary
Whether you're a seasoned marketing pro looking to refine your approach or a newcomer eager to make your mark, this book has something for you. Howard's writing style makes you feel like you're getting advice from a knowledgeable friend rather than reading a dry textbook.