Zero to Million The 12–Month Playbook

Moe Nawaz, a seasoned entrepreneur and business strategist with over four decades of experience, shares his expert insights and proven strategies to help you create and deliver exceptional value to your customers-without needing a large budget. The book's core philosophy revolves around value creation, not just cutting costs, making it a sustainable and impactful approach to business growth.
Throughout the book, you will follow the journeys of Robert and Sue, two fictional entrepreneurs who, like you, start with just $3,000 in capital. Robert, a financial consultant, and Sue, an artisanal leather goods maker, apply the principles outlined in the book to build their businesses, demonstrating that with creativity, strategic thinking, and a relentless focus on value, it's possible to achieve significant growth-even on a tight budget.
Each chapter of "Zero to $ Million" is packed with practical, actionable strategies tailored to help you:Identify and articulate your unique value propositionDesign high-value offers that resonate with your target customersImplement value-based marketing strategies that work on a shoestring budgetBuild a loyal customer base willing to pay premium pricesScale your operations while maintaining quality and personal touch
Whether you're just starting out or looking to take your small business to the next level, this book provides a roadmap for rapid, sustainable growth. Join the exclusive 4% club of businesses that reach $1 million in sales by focusing on what truly matters-delivering exceptional value to your customers.