Sales and Distribution Management Decisions, Strategies, and Cases, 7th Edition

To delineate the areas in which sales managers make decisions;
To analyze decision alternatives and criteria in these areas; and
To provide cases as real-world illustrations of decision situations.
These objectives will be accomplished if readers understand the sales manager's functions in diverse circumstances.
This edition focuses on post-pandemic sales and distribution management. The main perspective is that of the sales executive as a participant in the marketing management team. Sales managers participate in and sometimes are primarily or jointly accountable for formulating strategies for the product line, pricing, physical distribution, marketing channels, and promotion. However, their focus and primary responsibility consist of managing sales personnel and maintaining relationships with key accounts and distributive organizations.