Zero Sum The Arc of International Business in Russia

Then, in 2022, Putin launched the full-scale invasion of Ukraine. The market started to collapse; Western firms fled Moscow's skyscrapers. No country this large had ever transformed itself as dizzyingly as 1990s Russia-now, just as dramatically, it was over. The intervening decades had seen phenomenal successes and crushing failures; the creation and destruction of enormous fortunes. How did it all happen?
Zero Sum brings to life the complex, vivid color of one of the greatest experiments in the history of global commerce. What have businesses learnt-or failed to learn-from this adventure, both about Russia and about dynamics between countries and companies in the face of relentless change?