The Algebra of Sales and Persuasion

Few in the world of B2B sales have covered as much ground as Brad David Ball. Over the course of his career, he has traversed the globe selling technology - visiting over 80 countries, 50 states, and closing deals on 6 different continents.
In this book, Brad shares practical formulas, original research, and perspectives that will enhance your sales skills and provide you with actionable strategies. Chock-full of stories and takeaways, he shares lessons learned from experiences in Singapore, Germany, China, Italy, Argentina, Belgium, India, France, and more.
You'll learn...
What is theORIGINAL SINof Selling?
How to useMICROSTORIESin your sales pitch.
Do people really buy based onEMOTION?
How to win the battle of "GUT FEELING."
What is the bestSALES METHODOLOGY?
...and so much more.