The Multiplier How to transform your enablers into GTM multipliers

In a world where go-to-market strategies evolve at breakneck speed, and the roles within Enablement grow increasingly complex, The Multiplier stands as the definitive guide to navigating and mastering this dynamic landscape.
This book is more than a reference - it's an immersive journey into the transformation of Sales Enablement and Revenue Operations. From the reactive, content-producing roles of the past to the strategic, data-driven & proactive multipliers of today, Avner Baruch meticulously charts this evolution, offering a balanced narrative that honors the lessons of history while propelling readers toward the future.
Whether you're a seasoned corporate leader or an ambitious startup founder, The Multiplier provides tailored insights and actionable strategies designed to help you unlock the potential within your team, processes, and technology. Avner sheds light on the unique challenges faced by both established enterprises and agile startups, offering clear, practical solutions to drive scalable success in any environment.
What sets this book apart is its dual focus: demystifying the explosion of roles within Enablement while equipping readers with a scientific, insightful approach to revenue operations. With every page, Avner's expertise and vision shine through, making this not just a guide but a blueprint for leaders who are ready to transform their organizations into true multipliers of growth and performance.Whether you're charting new territory in a startup or refining processes in a mature company, The Multiplier is the indispensable resource you'll want within reach.