Corporate Reputation as Strategic Intangible Asset

Free Download Corporate Reputation as Strategic Intangible Asset
English | 2025 | ISBN: 3031933303 | 121 Pages | PDF EPUB (True) | 6.4 MB
This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept. By integrating perspectives from various disciplines such as strategic management, organizational theory, and accounting, the book presents a holistic framework for both enhancing and safeguarding corporate reputation. The book explores essential processes such as creating, acquiring, protecting, and repairing reputational capital, employing a stock and flow model to establish a robust framework for reputation management.