Fundamentals of Selling Engineering Software

Fundamentals of Selling Engineering Software is a comprehensive guide designed to enhance the skills of both novice and experienced salespeople in the engineering software industry. This book is an invaluable resource for those who want to excel in selling software products to a highly specialized audience. The insights shared in this book will help you become more effective in your role, enabling you to make a profound impact on your career and your clients.
The book has been crafted to assist frontline Engineering Software Sales Managers in planning and building an effective sales force. The strategies outlined will not only enhance the effectiveness of your team but also ensure that they are well-equipped to navigate the complexities of selling technical software products.
The author, with over 40 years of successful experience in selling both electrical and mechanical engineering software and managing sales teams, shares his proven strategies and tactics. These are not just theories, but tried and tested methods that have consistently delivered results.
Fundamentals of Selling Engineering Software is peppered with 'Best Practice' sections. These segments are the distillation of the author's vast experience and highlight critical aspects that can make a significant difference to your success. These sections serve as an excellent reference point that readers may find beneficial to revisit from time to time.
This book offers readers a unique perspective on the world of software sales. His expertise and insights are truly invaluable for anyone involved in selling engineering software.

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