Global Expansion Feasibility Framework for Scale-Ups A proven framework for identifying the most promising countries

This book, Global Expansion Feasibility Framework for Scale-Ups, is the first in a four-part series and serves as an essential starting point in crafting a successful global expansion strategy. The content draws on real-world, practical insights, urging stakeholders to invest extra time and resources at the outset. This approach ensures that both the company and its leadership are well-prepared for the journey of becoming a global player.
Designed specifically for scale-ups-businesses in a phase of revenue growth and expansion beyond their initial customer base-the book is tailored to those with limited budgets where missteps in global expansion can prove costlier than anticipated. A misguided approach not only risks financial loss but can leave lasting scars and generate negative perceptions toward future expansion efforts.
The feasibility framework, CPA-CAGE-PMA, is organized into three distinct layers, each to be followed in the proper sequence to maximize results. To demonstrate its effectiveness, the book includes three unique case studies that provide real-world context and application.

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