The Dark Side of Marketing

Free Download The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing
English | 2025 | ISBN: 3031949455 | 514 Pages | PDF EPUB (True) | 6 MB
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies that erode individual autonomy, and will provide guidance for new models for suitable and recuperative marketing.