Digital Social Media Marketing, 2nd Edition

This book has been designed as standard reference book on "Digital Social Media Marketing" for MBA as per New CBCGS and OBE Pattern.
This book comprehensively covers the entire syllabus of MBA. Course of Savitribai Phule Pune University, Pune and all Indian Universities reputed universities. It has been written to meet the requirements of students of MBA/MMS. Some of the special features of the book are as follows:
* Full coverage of the revised syllabus of MBA/MMS.
* Proposed questions at the end of each chapter and MCQs for online test at end.
* Extensive use of diagrams, tables and various forms to give visual view of key concepts and techniques.
* Fast Track preparation with Question Bank and University Questions and References of answers in the book.
* References of Video Links at each topic which leads to virtual learning at fingertips.

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