Cross-Cultural Aspects of Tourism and Hospitality

This book takes research-based approach, critically reviewing the findings of papers on cross-cultural aspects of tourism and hospitality and how these influence the attitudes and behaviours of the customer (e.g., a tourist or a guest), employee, and the manager. Individual chapters provide a diversified perspective to include intercultural competence and intercultural sensitivity, uncertainty avoidance and risk aversion, context in communication, power distance, indulgence and restraint, time orientation, gender egalitarianism, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This new edition has been updated to include
New content on technological advancements such as the impact of advanced technologies such as AI in general, the generative AI, and service robots, particularly in the context of service encounters and interactions in tourism and hospitality, together with cross-cultural aspects of sustainable tourism.
New international case studies throughout to show the application of theory.
New problem-solving tasks, chapter takeaways, and checkpoints in each chapter to aid understanding.
This will be essential reading for all students, lecturers, researchers and practitioners, and future managers in the fields of tourism and hospitality.

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