After-Sales Excellence Driving Improvement, Customer Satisfaction, and Growth

Fix what's broken. Elevate what works. Lead with service excellence.
Aftersales Excellence: Driving Improvement, Customer Satisfaction, and Growthis the essential guide for anyone seeking to improve performance, strengthen relationships, and unlock growth - whether in the aftermarket or beyond.
With over 45 years of global experience as an employee, senior leader, and consultant, Nigel Woodall delivers a practical, no-nonsense roadmap for business improvement. Rooted in the often-overlooked after-sales sector - spanning manufacturers, distributors, maintainers, and more - the book reveals the proven strategies top performers rely on to attract, retain, and grow high-value customers.
But this isn't just a book for aftermarket professionals. Its lessons apply across industries, because customers aren't only buyers - they're investors, suppliers, employees, and owners. And service isn't just what happens at the front line - it's shaped by leadership, systems, and internal culture.
Clear, accessible, and packed with case studies, strategies, and actionable insights you can apply immediately,Aftersales Excellenceis like having a consultant on call - helping entrepreneurs, leaders, and professionals transform performance, boost customer satisfaction, and stay ahead in today's competitive, service-driven landscape.

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