The Soul of Strategy Building Customer Centric Organizations

Free Download The Soul of Strategy: Building Customer Centric Organizations
English | 2026 | ISBN: 1394279930 | 214 Pages | PDF | 4.3 MB
When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer―the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer.