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Free Download Career Guide: Digital Marketing
English | 2021 | ISBN: 1984636650 | 174 pages | PDF | 13 Mb
Marketers face new challenges and opportunities in this digital age. Digital marketing is the use of electronic media by advertisers to sell products or services on the market. The main objective of digital marketing is to attract customers and enable them to interact with the brand through digital media. Digital marketing has had an impact on businesses and consumers in many ways. The results are both positive and negative. The use of e-commerce has helped advertisers to demonstrate a range of products and to use interactive websites. This has reduced marketing, storage and packaging costs. It has been shown that we are all linked through Whatsapp and Facebook, and the through use of social media is creating new opportunities for digital marketers to attract customers through a digital platform. Awareness of consumer motivations is important because it provides a deeper understanding of what influences users to create brand or store content. Digital marketing is cost-effective and has a huge commercial impact on business.
This career guide demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Complete with factual information on such vital matters as salaries and hours of work together with full explanations of the terms used in business, this book provides a full explanation of the skills required and the steps to take into this career. In this guide, you will learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-dick advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing. This concept is rapidly emerging as a new concept which is aggressively adopted internationally for marketing success. In today's time, social media channels such as Face book, Twitter, Google and other social media firms have successfully transformed the attitudes and perceptions of consumers and in the end helped revolutionized many businesses. This was done through measurable vast network of customers with trustworthy data with real-time feedback of customer experiences. This guide aims at covering the essential marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools.
Designed for students and anyone considering a business career, this Career Guide for Digital Marketing reveals what it takes to succeed in digital marketing career.
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