Love as a Change Strategy

What if your biggest barrier to change isn't strategy, but humanity?
In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back-with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic "transformation," and surface-level solutions.
The truth? Most change fails because people resist what they don't trust-and leaders aren't willing to change themselves first. That's where this book begins.
Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes readers inside one company's brutally honest transformation story. Through powerful storytelling, actionable tools, and sharp insights, the authors reveal what happens when you lead change from a place of love-not fear.
Inside, you'll discover:
* Why most change efforts collapse-and how to fix them
* Real stories of failure, ego, and redemption from the authors' own leadership team
* A people-first framework to lead adaptive change in any organization
* The change principles that build trust, accountability, and forward momentum
* How to confront resistance, navigate chaos, and make love your change strategy
If you're leading change (or trying to survive one), this book is your roadmap. Raw, honest, and transformational-Love as a Change Strategy is the leadership reset we all need.

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