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Customer Switching Behaviours in Omnichannel Retailing

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   Author: creativelivenew1   |   23 May 2026   |   : 0

Free Download Customer Switching Behaviours in Omnichannel Retailing
English | 2026 | ISBN: 9819559480 | 121 Pages | PDF EPUB (True) | 8 MB
This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in consumer shopping behaviours in omnichannel retailing contexts, evaluating the impacts of customer switching behaviours in an omnichannel setting, and the factors influencing channel choices during the omnichannel journey.

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