Hands-on Data Analytics for Business

The knowledge and skills of data analytics enable business professionals to make evidence-based decisions rather than relying solely on intuition. To appreciate the knowledge and skills, one needs to understand the theory, hands-on statistical operations using computer software, business application case studies and the analytics project maturity roadmap. Hands-on Data Analytics for Business is a concise, all-in-one analytics textbook for business professionals and university students who want to: Understand the essential theories and concepts of data analytics Grasp hands-on, practical, statistical and analytics skills step by step using SPSS and Excel Appreciate real-world, well-known case studies in human resources, marketing and supply chain that show how data analytics is applied in business. This book is for business professionals or university students seeking to master data analytics knowledge and technical skills to a level that allows them to practice data analytics hands-on and manage data analytics projects at scale. For business professionals, the book is written to help them learn statistical skills concisely, with practical, real-world examples that inspire business applications. For students, the book is organized in a sequence readily deliverable for a university course, with classes combining theory or concepts, hands-on practice and case studies. For all readers, the book is an essential guide to using data analytics to tackle modern complex activities that enable companies to gain a competitive edge.

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