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Lucas Sauberschwarz, "The Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-ups"
English | ISBN: 3030791130 | 2022 | 212 pages | AZW3 | 763 KB
65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.
The road to successful innovation management is long - this book is the shortcut.
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