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Data Marketing with BigQuery: The Non-Technical Guide to Analysis: From Excel to SQL: How to Master GA4, Escape Spreadsheet Hell, and Analyze Millions of Data Rows in Seconds
English | 18 Jan. 2026 | ASIN: B0GHHMCYNC | 81 pages | Epub | 348.07 KB
Is your spreadsheet crashing every time you open a monthly report? The era of the simple spreadsheet is over. Modern Digital Marketing generates millions of data points, and professionals who don't master SQL and Big Data risk becoming obsolete. But you don't need to be a software engineer to level up. This book is the survival guide for marketing analysts, media buyers, and growth hackers who need speed and scalability . Written in plain, non-technical language, it cuts through the jargon and focuses on what matters: business intelligence. What you will learn: How to connect Google Analytics 4 (GA4) to BigQuery for free. How to replace VLOOKUP with simple yet powerful SQL queries. How to "unnest" complex GA4 data structures with confidence. How to build automated, real-time dashboards in Looker Studio . Break free from the 1-million-row limit. Transform your career and become a full-stack Data Analyst today.
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