Social Computing and Behavioral Modeling

Social Computing and Behavioral Modeling By Alex Pentl (auth.), Michael J. Young, John Salerno, Huan Liu (eds.)
2009 | 264 Pages | ISBN: 1441900551 | PDF | 15 MB
Social computing concerns the study of social behavior and context based on computational systems. Behavioral modeling reproduces the social behavior, and allows for experimenting, scenario planning, and deep understanding of behavior, patterns, and potential outcomes. The pervasive use of computer and Internet technologies creates an unprecedented environment where people can share opinions and experiences, exchange ideas, offer suggestions and advice, debate and even conduct experiments. Social computing facilitates behavioral modeling in model building, analysis, pattern mining, anticipation, and prediction. This volume presents material from the second interdisciplinary workshop focused on employing social computing for behavioral modeling and prediction. The book provides a platform for disseminating results and developing new concepts and methodologies aimed at advancing and deepening our understanding of social and behavioral computing to aid critical decision making. The contributions from this year's conference, incorporating views from government, industry and academia, address themes such as:social network analysismodelingmachine learning and data miningsocial behaviors and social orderpublic healthcultural aspectstrust, privacy, and intentionopinion, preference, influence, and diffusionextreme eventsassessment and validationeffects and searchResearchers, practitioners and graduate students from sociology, behavioral and computer science, psychology, cultural study, information systems, political science, and operations research are certain to find this a fascinating and essential resource.