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Marketing Operations Strategy, Implementation and Optimization


Marketing Operations: Strategy, Implementation and Optimization
English | 2026 | ISBN: 3119145157 | 397 pages | True PDF,EPUB | 7.62 MB
Traditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles within the marketing function. Yet, as organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a strategic MarketingOps function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes.

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Marken und KI Wie Unternehmen ihre visuelle Kommunikation neu denken. Künstliche Intelligenz in Kommunikationsdesign


Marken und KI Wie Unternehmen ihre visuelle Kommunikation neu denken. Künstliche Intelligenz in Kommunikationsdesign
German | 2026 | ISBN: 3367117757 | 362 pages | True PDF | 9.47 MB
Bildmacht KI: Wie KI die Arbeit in Kommunikationsdesign, Fotoproduktion und Marketing verändert KI revolutioniert die Bildproduktion, und stellt Unternehmen vor völlig neue Fragen: Wie authentisch darf ein generiertes Bild sein? Wann gefährdet KI die Glaubwürdigkeit einer Marke, und wann stärkt sie diese? Welche Tools sind für welche Anwendungen im Marketing geeignet und wie nutzt man sie? Dieses Buch des Markenstrategen Markus Mallaun ist der erste Leitfaden, der die neuen Realitäten der Corporate-Bildproduktion mit KI umfassend behandelt und Ihnen hilft, KI-Bilder markengerecht zu generieren: von Corporate Design und Markenbildwelten über KI-Tools, deren Akzeptanz und Echtheit bis zu Strategie und Recht. Für alle, die Markenbilder gestalten und verantworten.

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Marine Defense Battalions in World War II From Wake Island to Guadalcanal


Marine Defense Battalions in World War II: From Wake Island to Guadalcanal
English | 2026 | ASIN: B0FHPDZBR9 | 295 pages | True EPUB | 19.03 MB
This account reveals the overlooked role of Marine Defense Battalions in shaping the early Pacific War, from Pearl Harbor to Guadalcanal. Highlighting their coordination with Marine aviation and their legacy in today's littoral regiments, it shows how these units built the foundation for modern coastal defense strategy.

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Many a Hand Michigan and the Civil War


Many a Hand: Michigan and the Civil War
English | 2026 | ISBN: 1611865646 | 207 pages | True PDF | 9.07 MB
When war came to the nation in 1861, Michiganians rallied around the Stars and Stripes and readily agreed with a veteran politician who declared, "He who is not for his country is against her." Even as the conflict grew bloody and costly, they remained committed to suppressing the rebellion. By war's end, an astonishing 50 percent of its military-age males had enlisted in the army. This Michigan Civil War chronicle is more than a story about soldiers' heroism on distant battlefields. It also includes the often-overlooked role of women-some of whom refused to stay home and went to war. Also buried in the historical record are accounts of white soldiers whose views on slavery and African Americans, especially those in uniform, were transformed. There is also a much-needed exploration of Michigan's response to the shocking assassination of a beloved president. Many a Hand captures these stories in a single volume.

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Managing Organizational Change, 5th Edition


Managing Organizational Change, 5th Edition
English | 2026 | ISBN: 1265519129 | 433 pages | True PDF,EPUB | 24.41 MB
Managing Organizational Change: A Multiple Perspectives Approach, by Palmer, Dunford, and Buchanan, offers managers a multiple perspectives approach to managing change, which recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts.