Brevo for Beginners Email Marketing Made Simple

What you'll learn

Set up a Brevo account correctly from scratch, including authentication to keep emails out of spam
Import, organize, and segment contacts, and collect new ones with signup forms
Build and send a complete email campaign using Brevo's editor, step by step
Create a working automation, such as a welcome sequence, and read your analytics dashboard with confidence

Requirements

No prior experience with Brevo or email marketing is required — we start from your very first login.

Description

Have you just created a Brevo account and have no idea where to start? Or are you switching from another email tool and want to get it right the first time, instead of guessing your way through the settings?
This course is built for exactly that moment: the one where you're staring at a new dashboard, unsure which button to click first.
You'll follow along on screen as we set up a real Brevo account from scratch — the same account you can open next to this course and build alongside us. No slides, no theory-only lectures. Every lesson is a live walkthrough of the actual Brevo interface, so what you see is what you'll do.
What you'll be able to do by the end of this course
By the time you finish, you won't just knowwhat Brevo's features are — you'll have used them. You'll walk away with
- A properly configured Brevo account, set up the right way from day one
- Your contacts imported and organized into segments that actually make sense
- A signup form live and ready to collect new contacts
- Your first email campaign built, designed, and sent
- A working automation (a welcome sequence) running in the background
- The ability to read your own analytics and know what the numbers are telling you
- A clear understanding of the legal basics around email marketing, so you're not caught off guard later

Who this course is for

This is a beginner course, and it's built for people in one of these situations
- You just signed up for Brevo and want a clear, guided path instead of piecing things together from scattered help articles
- You're migrating from another email marketing tool (Mailchimp, ActiveCampaign, or others) and want to learn Brevo's version of the workflows you already know
- You've been putting off setting up email marketing for your business because every guide you've found so far assumes you already know the basics
If you've never sent an email campaign before, that's fine — we start from the very first login.
What's covered, section by sectionGetting started. Before touching a single feature, you'll get a clear overview of what Brevo actually does and where each major tool lives. We'll walk through the dashboard, the account settings, and how to set your account up correctly from the start — including authentication, a step that's easy to skip and causes a lot of deliverability headaches later if it's done wrong.
Contacts and campaigns. You'll learn how to import an existing contact list (or start one from zero), how to organize contacts into segments so you're not blasting your entire list with every message, and how to add a signup form to collect new contacts going forward. From there, you'll build a complete email campaign inside Brevo's editor — start to finish, using a real example, not a mock one.
Automation and analytics. You'll set up your first automated workflow — a welcome sequence that runs on its own once someone joins your list. Then we'll open a real analytics dashboard together and talk through what each metric actually means, so you know whether your campaign is working or just going out.
Bonus: the legal side. A short, practical lesson on the legal considerations around email marketing (consent, unsubscribes, and the basics of staying compliant), so you're not learning this the hard way after a complaint lands in your inbox.
Why learn this from us
Email marketing tools change constantly, and Brevo is no exception. We keep this course current, using the platform ourselves, day in and day out, for our own newsletters and client work. When something in Brevo's interface shifts, the lessons get updated to match — you're not learning from a recording made two product updates ago.
We also don't skip the parts that usually get glossed over. Domain authentication, for example, rarely gets its own lesson in other tutorials, even though it's often the reason new users' emails end up in spam. We treat it as a first-class topic, not an afterthought.
How the course works
Each lesson is short and focused on one task, so you can watch a single video, apply it in your own account, and move to the next one without losing your place. If you already know a piece of Brevo — say, you've imported contacts before but never built an automation — you can skip ahead to the section you actually need.
There's no fluff added to pad out the runtime. If a topic takes three minutes to explain properly, the lesson is three minutes long.
Ready to stop guessing?
If you're tired of piecing together outdated YouTube videos and mismatched help docs, this course gives you one clear, current path through Brevo — from your first login to your first automated email. Enroll now and set up your account the right way, the first time.

Who this course is for

This course is for you if you've just created a Brevo account (or are planning to open one) and don't know where to start, or if you're switching from another email tool like Mailchimp or ActiveCampaign and want a clear, guided path through Brevo's features. It's also a good fit if you've been putting off setting up email marketing for your business because every guide you've found so far assumes you already know the basics. If you've never sent an email campaign before, that's completely fine — we'll set everything up together in the course, starting from the very beginning.

Homepage

https://www.udemy.com/course/brevo-for-beginners/

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