Innovation Management - Develop Innovative Mindset

Will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products.

What you'll learn
Learn how to use the main innovation management terminology and concepts.
Explain the adoption life cycle and innovation adoption at the individual level.
Define creativity and explain how creativity can be stimulated.
Rcognise and describe three types of idea management systems.
Explain what an innovation strategy is and why it is important.
Describe what a product portfolio is in detail.
Explain how innovation projects should be selected and managed.
Explain the importance of teams, team structures and networks for innovation.
Requirements
There are no requirements for this course other than the desire to become a highly successful manager.
Description
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on an eight-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation, and implementation in this course of Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management, and social networks.During this course, you will learn:Section -1 IntroductionAfter this week's studies, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.Section -2 The Adoption of InnovationsYou will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations.Section -3 The Fuzzy Front-End - CreativityIn a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organization is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organization can contribute to innovation with creative ideas. This module comprises four instruction videos, one interview with a creativity consultant, and two assignments. After this module, you will understand what creativity is and how you, other people, and groups become more creative: crucial knowledge for any manager that wants to excel in innovation!Section -4 The Fuzzy Front-End - Idea ManagementOrganisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations.Section -5 Strategy - Innovation StrategyInnovating is no longer a choice, but a business imperative. This imperative demands a clear strategic direction for the innovation activities. This week will introduce the central challenges and available solutions to develop and execute an innovation strategy. In addition, you will study the typologies and evolution of change in the business environment, and discuss tools that can help you make sense of your business environment. An important element in this module is that change does not always occur independent of the firms, but firms are both subjects and agents of change. In particular, you will discuss how firms can shape their environment through disruptive innovations.Section -6 Strategy - Portfolio ManagementThis week's module is about portfolio management, which covers how to implement your innovation strategy. We introduce the concept of the funnel. We show two alternative funnels, reactive and proactive, and we explain the differences. You will explore three practical examples of the proactive process: Ericsson, Lego and Philips. Next, we will elaborate on an important consideration in portfolio management, which is protecting intellectual property. Finally, you will learn two specific tools that you can use in portfolio management. The first is a financial tool, the real options method, and the second one is the planning tool called 'road mapping'.Section -7 Execution - Implementing InnovationBy studying the materials for this week you will learn how innovation projects can be managed. You will understand and describe the different elements of stage-gate models. Also, you will familiarise yourself with the concepts of experimentation and enlightened experimentation within the context of innovation project management. As a result, you will be equipped with an understanding of the peculiarities of innovation projects, and how companies deal with these peculiarities.Section -8 Execution - Teams and NetworksHow do teams and social networks affect the development and the sharing of knowledge and innovation? The module will consist of four videos that will help you develop conceptual and practical knowledge on these topics. After a brief introduction of what teams and social networks are – and what they are not – you will learn how these everyday concepts relate to innovation in organisations. You will explore key concepts about teams and networks, and become more aware of how you can generate and transmit innovation in your work activity.

Overview

Section 1: Basic Concepts

Lecture 1 Introduction of the Course

Lecture 2 1.1 What is innovation management?

Lecture 3 1.2 Product, service and process innovations

Lecture 4 1.3 Incremental and radical innovations

Lecture 5 1.4 Architectural and modular innovations

Section 2: Innovation Adoption

Lecture 6 2.1 The adoption lifecycle

Lecture 7 2.2 Innovation adoption at the individual level

Section 3: Creativity

Lecture 8 3.1 Introduction to creativity

Lecture 9 3.2 What makes people creative?

Lecture 10 3.3 How can we enhance creativity?

Lecture 11 3.4 How can groups be creative?

Section 4: Idea Management

Lecture 12 4.1 Idea management principles

Lecture 13 4.2 Idea management types

Section 5: Innovation Strategy

Lecture 14 5.1 Innovation strategy in an ever-changing world

Lecture 15 5.2 Innovation strategy in an ever-changing world - part 1

Lecture 16 5.3 Innovation strategy in an ever-changing world - part 2

Lecture 17 5.4 Disruptive innovation

Section 6: Portfolio Management

Lecture 18 6.1 Portfolio management

Lecture 19 6.2 Protecting intellectual property

Lecture 20 6.3 Tools for portfolio management

Section 7: Innovation Projects

Lecture 21 7.1 Why stage gate models are important

Lecture 22 7.2 Stage gate models in detail and practice

Section 8: Teams and Networks

Lecture 23 1 What is a team?

Lecture 24 8.2 The key elements of team success

Lecture 25 8.3 What is the process by which teams contribute to innovation?

Lecture 26 8.4 What are the effects of social network structure on innovation?

Current managers or team leadsers of teams.,Leaders who need to provide their organization with tools and methods to increase innovative capability.,Innovators looking for improvement.,Entrepreneurs who want to build a culture of innovation from the outset.,Enterprenur who want to builf up innovation in his organization by making good teams that can make creative ideas.

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