Customer Relationship Management - Introductory Course

What you'll learn
You will gain an insight into the definition of CRM and the experts will break down this definition into easy components for you
you will be able to analyze its applicability in the real industry as well.
The experts will narrate the history associated with CRM and what all developments took place after it first came into usage.
An understanding will be developed about how the customer relationship matrix works and what are its uses.
Requirements
The course is designed in such a manner that anyone who has the desire to learn about customer relationship management can get enrolled for this course. Therefore, there are no specific pre-requisites for this course.
Description
The course is aimed to enhance your knowledge and understanding of various concepts relating to customer relationship management. Through this course, learners are expected to gain an insight into the history of CRM and its involvement as well as development and executive of an idle CRM strategy for building a strong customer basis and retaining them with the help of customer satisfaction.The learning objective of this course is to help the learners understand how customer relationship management works in different organizations. The learners will get to know various CRM strategies that are deployed by the organizations and how they select the strategy suited to them. The course comes with two case studies to give a better insight of how CRM strategies are selected and executed in the practical scenario.This course is an intermediate level course that will introduce you to the elementary and some practical concepts of customer relationship management. You will learn the following through this course:You will gain an insight into the definition of CRM and the experts will break down this definition into easy components for you to understand the definition in totality without much difficulty. After you have understood what it is all about you will be able to analyze its applicability in the real industry as well.The experts will narrate the history associated with CRM and what all developments took place after it first came into usage. You will get to know how CRM evolved over the years.An understanding will be developed about how the customer relationship matrix works and what are its uses.You will go through the specific concepts related to specific types of CRM namely strategic CRM, operations CRM, and management CRM.By the end of the course, you will learn about the benefits offered by the CRM process.
Overview
Section 1: Introduction
Lecture 1 Introduction to CRM
Lecture 2 CRM Defination
Lecture 3 Historical Chronology
Lecture 4 Complements Recorded
Section 2: Customer Relationships Matrix
Lecture 5 Matrix Complements
Lecture 6 CRMC Introduction
Lecture 7 CRMC Introduction Continue
Lecture 8 CRMC Relationships
Lecture 9 CRMC Relationships Continue
Lecture 10 Customer LCM
Lecture 11 Customer Acquisition
Lecture 12 Customer Retention
Lecture 13 Customer Retention Continue
Section 3: Strategic CRM
Lecture 14 Strategic CRM Complements
Lecture 15 Customer Strategic Portfolio Management Part 1
Lecture 16 Customer Strategic Portfolio Management Part 2
Lecture 17 Customer Strategic Portfolio Management Part 3
Lecture 18 SCRM Customer Value Experience Part 1
Lecture 19 SCRM Customer Value Experience Part 2
Lecture 20 SCRM Customer Value Experience Part 3
Lecture 21 Customer Experience Management
Lecture 22 Customer Experience Management Continue
Section 4: Operations CRM
Lecture 23 Operations CRM Complements
Lecture 24 OCRM Sales Force Automation
Lecture 25 OCRM Sales Force Automation Continue
Lecture 26 OCRM Marketing Automation
Lecture 27 OCRM Marketing Automation Continue
Lecture 28 OCRM Service Automation
Lecture 29 OCRM Service Automation Continue
Section 5: Management ACRM
Lecture 30 ACRM Complements
Lecture 31 ACRM Customer Related Database
Section 6: CRM Benefits
Lecture 32 CRM Benefits Complements
Lecture 33 Success Planning
The course can be opted for by the following audiences: Students keen on learning the subject Scholars in customer relationship management, marketing, sales, management, commercial, and finance stream Persons working as an industry, business, and functional analysts. Chartered Accountants, CFAs and, other professionals relating to functions such as customer relationship management, digital marketing, marketing, corporate strategy, operations, sales, business development Business owners who want to acquire the skills of customer management.

Homepage

https://www.udemy.com/course/customer-relationship-management-introductory-course/

Customer Relationship Management - Introductory Course Fast Download
Customer Relationship Management - Introductory Course Full Download