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Published 7/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 594.73 MB | Duration: 0h 44m
What Is It and What Do You Need to Do?
What you'll learn
Discover what the world of Marketing entails
Learn what Marketing Communications is
Explore the importance of strategy when Marketing
Detail the Marketing activities you currently do
Acquire an understanding of how branding relates to Marketing
Learn what advertising and market research are
Discover what the vast world of public relations is
Explore the ways you can market using digital means
Understand the creative and technical skills, and production pieces, needed in Marketing
Requirements
No previous requirements or prerequisites are needed to take this course! If you want to do the activity, it's available as a Word document or PDF.
Description
If you have a hobby, side hustle, small business, or nonprofit that you need to promote, but aren't quite sure what Marketing is all about, this course will show you all the options out there to market your product or service!WHAT WILL YOU LEARN?I have specialized in starting and leading marketing departments for over 2 decades, finding the right Marketing solutions that fit the needs of the organization. You'll learn the first step to do this for your own Marketing venture - what the vast world of Marketing has to promote what you're doing!You'll learn about the 5 main sections of Marketing Communications AND the total 33 subareas! Some of the things you'll learn are:What the world of Marketing entailsWhat Marketing Communications isThe importance of strategy when MarketingThe Marketing activities you currently doHow branding relates to MarketingWhat advertising and market research areWhat the vast world of public relations isThe ways you can market using digital meansThe creative and technical skills, and production pieces, in MarketingThrough our course activity, you'll learn about each option and by the end of the course you'll have a chart that you've filled out so you can see what you're already doing and have ideas on what you might want to do in the future.IS THIS COURSE FOR YOU?Yes! This course is for anyone who needs to market anything. All you need is provided - just download the course activity and you're ready to grow in your understanding of what's out there to help you market your product or service!LET'S GET STARTED!I hope to hear about your current marketing efforts and what else you'd like to learn after finding new ways to market! If you have any questions or feedback, please send them my way and I'll get back to you.
Overview
Section 1: Laying the Foundation
Lecture 1 Introduction
Lecture 2 What is Marketing?
Lecture 3 What is MarCom?
Section 2: All You Can Do With Marketing Communications
Lecture 4 What Part Does Strategy Play?
Lecture 5 Course Activity: What Marketing Do You Do?
Lecture 6 What is Branding?
Lecture 7 What is Marketing in MarCom?
Lecture 8 What is Public Relations?
Lecture 9 What is Digital?
Lecture 10 What is Internal Agency?
Section 3: Conclusion
Lecture 11 What's Next?
This course is for anyone who needs to market anything.
Homepage
https://www.udemy.com/course/take-the-mystery-out-of-marketing/
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