Value Propositions Translate Your Offer Into Monetary Terms

What you'll learn
Develop value proposition
Understand value more deeply
Differentiate from competition
Translate your offers into solid monetary terms
Requirements
General business knowledge
Description
Our research shows that only 5% of companies have financially quantified Value Propositions and developing them will differentiate your company. Even if you have little differentiation, the very act of financially quantifying the benefits will give you an advantage over your competitors.This course is for anyone interested in understanding value more deeply and especially for anyone dealing with customers in the business-to-business (B2B) sector.We are confident that by completing this course you will have the potential to earn thousands of extra dollars from customers by translating your offers into solid monetary terms that demonstrate the real contribution you make to their profitability.Also included are three bonus courses which will help you apply the ideas to your situation. The first is an organizational health check that will help you to uncover key issues within your customer. The second and third courses will help you to become more confident in dealing with the financial issues by explaining the Cost of Capital and how to make the Profit & Loss Statement exciting and relevant to the Board of Directors. Together, this complete course provides comprehensive guidance on how to diagnose and develop real value.
Overview
Section 1: Value Propositions
Lecture 1 Introduction to Value Proposition
Lecture 2 Define the Target Market
Lecture 3 Identify Buyers
Lecture 4 Added Value Analysis (Part 1)
Lecture 5 Added Value Analysis (Part 2)
Lecture 6 Financial Qualification
Lecture 7 Categorize
Lecture 8 Communication to Target Customers/Markets
Section 2: 3 concepts which will help you apply the ideas to your situation
Lecture 9 The McDonald Organisational Health Check
Lecture 10 Why Marketers Must Understand The Cost Of Capital If They Are To Be Successful
Lecture 11 Making the P&L Exciting & Relevant to the Board
Companies in B2B sector,Managers in need to create better financial proposition,Anyone who is involved in creating value propositions
Homepage

https://www.udemy.com/course/value-propositions/

Value Propositions Translate Your Offer Into Monetary Terms Fast Download
Value Propositions Translate Your Offer Into Monetary Terms Full Download