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Published 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 812.69 MB | Duration: 1h 22m
Learn how to navigate the Google Ads Platform with ease in 1 hour.
What you'll learn
Navigating the Google Ads Platform
Creating a Search Campaign in Google Ads
Understanding Campaign Types in Google Ads
Selecting the right Bid Strategy
Discovering New Audiences to Create and Target
Setting up Conversion Actions and Why Conversion Tracking Matters
Requirements
Have a Google Ads account ready to login to for the course
Description
Are you confused by the Google Ads Platform? You are not alone. Google Ads is the go-to platform to advertise on Google Search, Youtube, the Google Display Network, the Google Play Store for Apps, and more. Therefore, it is crucial that marketers understand the ins and outs of the Google Ads platform interface. This can be a daunting task as there is a lot of information that you will see when first logging into your account. I made this class to help digital marketers and students quickly acclimate to the Google Ads Platform and hit the ground running. As an ex-Googler focusing on Google Ads for over 4 years, I can help guide you through this Google Ads platform. This course is over an hour of screen sharing content that shows exactly what each item within Google Ads does and why it may be important for you to utilize. In my opinion, there is no better way to learn than by doing it yourself. Feel free to pause at any time and do the steps on your own Google Ads account. If you are a little more advanced you can fast forward to the parts of the platform that you have more interest in. For paid search specific training, check out my other class entitled 2022 Google Ads Training (AdWords): Paid Search (PPC). If you have further questions feel free to message me via the Udemy platform. Thank you for considering taking this course, once completed your review and feedback is much appreciated!
Overview
Section 1: Full Course Content
Lecture 1 Introduction
Lecture 2 Overview and Recommendations
Lecture 3 Account Structure and Auction Insights
Lecture 4 Creating a Campaign
Lecture 5 Extensions, Search Terms Report, Negative Keywords
Lecture 6 Audiences, Change History, Keyword Planner
Lecture 7 Audience Manager, Portfolio Bid Strategies, Rules/Scripts, Conversion Actions
Lecture 8 Attribution, Policy Manager, and Course Close
Beginner Digital Marketers Looking to Learn how to Navigate the Google Ads Platform
Homepage
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