Telemarketing Fundamentals

What you'll learn
Learn the basic concepts of Telemarketing
Understand the sales process through a telemarketing campaing
Identify the components of a Outbound Telemarketing Strategy
Understand Outbound Concepts
Requirements
None
Description
Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.Telemarketing is defined as contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, fax, and internet. It does not include direct mail marketing.The rise of telemarketing can be traced back to the 19th century telephonists, or switchboard operators. Trans-cultural hiring of switchboard operators (mostly women) became especially popular in North America throughout the 20th century, partially due to popularity gained through advertising. After the shift from public switched telephone network to computer-based electronic switching system, the job of switchboard operators gradually diminished. However, with the rise of advertising and with the popularity of the telephone use, new jobs, including telemarketing jobs, were created.SubcategoriesLead generation, the gathering of information and contacts.Sales, using persuasion to sell a product or service.Outbound, proactive marketing in which prospective and preexisting customers are contacted directly,Inbound, reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Understanding Telemarketing
Lecture 2 Understanding Telemarketing
Section 3: Telemarketing Sales Channels and Sales Skills
Lecture 3 Telemarketing Sales Channels and Sales Skills
Section 4: Telemarketing Sales People
Lecture 4 Telemarketing Sales People
Section 5: Plan for Outbound Marketing
Lecture 5 Plan for Outbound Marketing
Section 6: Plan Customer Relationship for Outbound Marketing
Lecture 6 Plan Customer Relationship for Outbound Marketing
Section 7: Effective Calling Campaings
Lecture 7 Effective Calling Campaings
Section 8: Effective Telephone Skills
Lecture 8 Effective Calling Campaings
Section 9: Telemarketing Cost Analysis
Lecture 9 Telemarketing Cost Analysis
Section 10: Legal Issues Telemarketing
Lecture 10 Legal Issues Telemarketing
Section 11: Telemarketing Fraud
Lecture 11 Telemarketing Fraud
Any IT User, Any Opertations


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