Introduction To Retailing

What you'll learn
Introduction to the world of Retailing
Definitions of retailing and retailer
How do retailers add value?
The role of retailers in supply chain
Vertical and Horizontal Integration
Difference in the retail structure in different countries
Social and Economic Significance of retailing
Opportunities in Retailing
Strategic vs Tactical Decisions
Retail Strategy
Variables in Retail Strategy
Ethical Situations for a Retail Manager
Misconceptions about Careers in Retailing
Why you should consider retailing
Requirements
No prerequisites
Description
"Retailing is such a common part of our everyday lives that we often take it for granted. For most people, retailers simply are places to buy things."However, if you want to be rich (or financially independent), you need to learn retailing and become a retailer. It is because the research shows that some of the richest people in the world are retail entrepreneurs. This is course is designed to teach you the basic concepts in the world of retailing. It starts from teaching you the definitions and taking you to a level where retail strategies will be discussed. So, if you want to become one of the richest persons, this course may be the first step you need.You will learn some of the following topics in this course:Introduction to the world of retailingDefinition(s) of retailing along with examplesHow do retailers add value? The role of retailers in the supply chainVarious forms of integration: Vertical integration and Horizontal integrationHow significant is retailing? Its role in economic and social prosperityWhat types of opportunities are available for you in retail?The types of decisions you need to make as a retailer.Ethics in retail and some common misconception in retailing.Enrol in the course and learn about retailing.
Overview
Section 1: Introduction
Lecture 1 Introduction to the Course
Lecture 2 Introduction to the World of Retailing
Lecture 3 What is Retailing?
Lecture 4 Examples of Retailers
Section 2: Value Addition by Retailers
Lecture 5 Do Retailers Add Value?
Lecture 6 How Retailers Add Value
Section 3: Role of Retailers
Lecture 7 Role of retailers in Supply Chain
Lecture 8 Integration : Vertical and Horizontal
Lecture 9 Distribution Channel
Lecture 10 Structure of Retailing: US vs China
Section 4: Significance of Retailing
Lecture 11 Social and Economic Significance
Lecture 12 Corporate Social Responsibility
Lecture 13 Largest Retailers
Section 5: Opportunities in Retailing
Lecture 14 Management Opportunities
Lecture 15 Entrepreneurial Opportunities
Lecture 16 Career Opportunities
Section 6: Retail Management Decisions
Lecture 17 Strategic vs Tactical Decisions
Section 7: Retail Strategy
Lecture 18 Types of Competition
Lecture 19 Identifying Customers
Lecture 20 Key Identifications in Retail Strategy
Lecture 21 Key Variables in Retail Strategy
Section 8: Ethics and Retailing
Lecture 22 Ethical Situations for a Retail Manager
Lecture 23 Checklist for Making Ethical Decisions
Lecture 24 What Can You Do?
Section 9: Misconceptions
Lecture 25 Misconceptions About Careers in Retailing
Lecture 26 Why You Should Consider Retailing
Business Administration Students,Business enthusiasts,BBA students,MBA students,Marketing academics,Marketing Professional

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