Last updated 3/2017
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.08 GB | Duration: 8h 24m
Extend your business and marketing skills by learning tactics to keep your customers motivated using Infusionsoft
What you'll learn
Discover strategies to wow new and existing customers
Sell products online and get paid
Get to know eCommerce Plumbing and automation
Create a customer satisfaction surveyIn-depth explanation of how to master common tools such as campaign links, campaign merge fields, internal forms, and My Day
Generate leads offline, online, and using social media
Requirements
You need to be comfortable to learn new software and need to have a sales and marketing mindset.
No prior knowledge of Infusionsoft is required.
Description
Infusionsoft is sales and marketing automation software. This Video Learning Path aims to provide those who are new to Infusionsoft with an introduction to the tool.
Packt's Video Learning Paths are a series of individual video products put together in a logical and stepwise manner such that each video builds on the skills learned in the video before it.
Learning Infusionsoft starts by focusing on initial user setup and helps you master key tool competencies in easy stages.
We then move onto an interesting discussion on how to sell products online and earn good money. We'll look at some techniques such as eCommerce Plumbing and automation to help you attract customers.
Later, we demonstrate tactics such as campaigns, satisfaction survey, and birthday wishes. Finally, we will take a look at various re-engagement tactics that can be applied to your system to keep long-time, faithful customers motivated and on board.
By the end of this Video Learning Path, you will learn to improve customer experience and sell products online.
About the Author
Paul Sokol is an electrical engineer by trade and the Campaign Builder Mad Scientist at Infusionsoft―a moniker earned due to his breadth of knowledge. His first experience with Infusionsoft was when he cofounded jiveSYSTEMS―a business-class video e-mail platform―in 2008 while obtaining his master's degree in signal processing from the University of Central Florida. The company still exists today and is successfully running very efficiently thanks to the automation capabilities of Infusionsoft.
Since joining Infusionsoft formally as an employee in June 2011, he has provided over 1,000 hours of small business consulting and helped launch more than 200 clients with Infusionsoft.
Overview
Section 1: Infusionsoft Fundamentals
Lecture 1 The Course Overview
Lecture 2 Setting Up Your User Signature
Lecture 3 Configuring Your Calendar
Lecture 4 Connecting to Social Networks Facebook and Twitter
Lecture 5 Configuring Your Company's Logo
Lecture 6 Configuring the CAN-SPAM Address Block
Lecture 7 Creating New Users?
Lecture 8 Creating Custom Fields
Lecture 9 Using Merge Fields
Lecture 10 Using Campaign Merge Fields
Lecture 11 Using Campaign Links
Lecture 12 Creating Tags for Database Segmentation
Lecture 13 Creating Great User Experiences with Tasks
Lecture 14 Working Daily Out of My Day
Lecture 15 Installing Campaign Templates from the Marketplace
Lecture 16 Connecting Web Forms Together
Lecture 17 Chaining Campaigns Together
Lecture 18 Creating a Contact Us Form
Lecture 19 Using Internal Forms and Note Templates for Workflow
Lecture 20 Building a Lead Magnet Delivery
Lecture 21 Setting Up Web Analytics
Lecture 22 Collecting Leads from In-Person Events
Lecture 23 Leveraging Offline Media for Lead Generation
Lecture 24 Building an Inbound Phone Call Lead Capture
Lecture 25 Creating a Simple Referral Request
Lecture 26 Building an Automated Twitter Offer
Lecture 27 Growing Your Social Following
Lecture 28 Creating a PPC Lead Generation Funnel
Section 2: Real World Infusionsoft
Lecture 29 The Course Overview
Lecture 30 Setting Up Your Merchant Account
Lecture 31 Creating Products and Subscription
Lecture 32 Building Order Forms
Lecture 33 Implementing an Automated Cart Abandon Follow-Up
Lecture 34 Collecting Failed Automated Billing Attempts
Lecture 35 Creating a One-Click Upsell
Lecture 36 Building a One-Click Upsell or Downsell Chain
Lecture 37 Creating an Evergreen Sales Funnel with an Expiring Offer
Lecture 38 Setting Up a Sales Pipeline
Lecture 39 Working Sales Opportunities
Lecture 40 Building the Perfect Sales Rep Dashboard
Lecture 41 Using Round Robins for Sales Teams
Lecture 42 Setting Up Lead Scoring
Lecture 43 Saving Time with FAQ Workflows
Lecture 44 Merging Custom Opportunity Fields into E-mails
Lecture 45 Automating Based on Lead Score Achievement
Lecture 46 Building a Long-term Prospect Nurture
Lecture 47 Sending Automated Appointment Reminders
Lecture 48 Segmenting by Last Purchase Date
Lecture 49 Building a New Customer Welcome Campaign
Lecture 50 Creating a Customer Satisfaction Survey
Lecture 51 Asking for Testimonials Automatically
Lecture 52 Setting Up a Birthday Collection Mechanism
Lecture 53 Building Automated Happy Birthday Messages
Lecture 54 Updating a Soon-to-be-Expired Credit Card Automatically
Lecture 55 Re-engaging Inactive E-mails in Your Database
Lecture 56 Building a Vaynerchuk Opt-out
Lecture 57 Setting Up a Basic Referral Partner Program
Lecture 58 Building a Referral Partner Sign-Up Form
Lecture 59 Collecting W-9 Forms from Referral Partners Automatically
If you are interested in learning new software and have a sales and marketing mindset, then this is the perfect course for you!
Homepage
https://www.udemy.com/course/learning-path-learning-infusionsoft/
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