Professional Hotel Marketing Strategy

What you'll learn
How to build your hotel marketing plan
Proven internal marketing strategies for your hotel
Digital marketing for your hotel
Excellent hotel social media marketing strategies
Steps to set up email marketing for hotels
Hotel marketing budget
Reasons why your hotel marketing is not working and how to fix it
Ways to use guest data to improve hotel sales
How to promote your hotel before it opens
Smart hotel marketing strategies to increase bookings
Requirements
No special requirement
Desire to become more knowledgeable in hotel business
Description
The hotel industry is changing rapidly. There should be a clear direction for any hotel business that want to succeed in this highly competitive environment, marketing planning for your hotel is the key answer to ensure successful operation of your business. Your marketing plan will evolve and change during the year as new challenges arise. There should be a very clear local level analysis of your market so that you can position your business in the minds of your customers. Internal marketing is very important so that your employees will understand the vision and mission of your business. Social media cannot only help to promote the hotel business, but it can also create a strong online presence, hoteliers get the chance to showcase their property and attract guest through a hotel social media marketing. Identifying your target audience is very good because it will help the business to specifically develop a marketing strategy to suite unique target segment. In this competitive era, your hotel credibility on social media play a very big role for your guest purchasing decision. You need to understand the big picture so you can meet your guest need such as couples, families, groups, corporate and millennial travelers. Email is by far one of the best digital marketing channels to promote your hotel business. Treat your guest well during their stay so that you can get good responds from your emails. The hotel industry need good budgeting for marketing promotions.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What is hotel marketing
Lecture 3 The 7Ps of hotel marketing
Lecture 4 Tips for an impeccable online reputation for hotel
Lecture 5 Hotel marketing the past, present and future
Lecture 6 How the hotel industry has changed
Lecture 7 How marketing principles can improve internal communication
Lecture 8 How to improve internal communication for your team
Section 2: How To Build Your Hotel Marketing Plan
Lecture 9 Executive summary
Lecture 10 Vision and mission statement
Lecture 11 Market analysis
Lecture 12 Pricing strategy
Lecture 13 SWOT analysis
Lecture 14 Historical data
Lecture 15 Guest profile
Lecture 16 Market segmentation
Lecture 17 Marketing objective
Lecture 18 Marketing channels
Lecture 19 Marketing metrics and smart goals
Lecture 20 Marketing tactics by channel
Lecture 21 Marketing budget
Section 3: Digital Marketing For Hotels
Lecture 22 Create a google sheet with your hotel's bench marketing data
Lecture 23 Enhance your google sheet with competitor data to best of your abilities
Lecture 24 Prepare SWOT analysis
Lecture 25 Analyze CRM and Pms data to understand business mix and profitability by guest
Lecture 26 Present findings to your cross financial team and ask for feedback
Lecture 27 Rate satisfaction of partners and tech vendors
Lecture 28 Create an ROl forecast forecast tool
Lecture 29 Add KPI status tags
Lecture 30 Put together three budget
Section 4: Excellent hotel social media marketing strategies
Lecture 31 Identify your target audience
Lecture 32 Facebook- create a profile, go live, run ads
Lecture 33 Instagram- reels are new deal
Lecture 34 Linkedin - share the perfect post
Lecture 35 Youtube - capture and publish best hotel videos
Lecture 36 Twitter - tweet, tweet, shoot and tweet
Lecture 37 Pinterest - create impressive video
Lecture 38 Whatsapp - reach out IOX audience
Lecture 39 Influencers - connect and enhance marketing
Lecture 40 Trip advisor - enhance hotel review
Section 5: 10 Smart Hotel Marketing Strategies To Increase Bookings
Lecture 41 Be easily searchable online
Lecture 42 Remarket, remarket remarket
Lecture 43 Ensure you're targeting the right audience
Lecture 44 Allocate more marketing budget during peak booking seasons
Lecture 45 Provide incentives to get people interested
Lecture 46 Do not just market the hotel, market the location
Lecture 47 Go above and beyond in customers service before during and after their stay
Lecture 48 Build a customer loyalty program
Section 6: Hotel Marketing Budget
Lecture 49 What goes into a hotel marketing budget
Lecture 50 How much should your hotel spend on marketing
Lecture 51 What should we include in our hotel marketing budget
Lecture 52 How much should hotels spend on educating
Lecture 53 How can I make the most of a small note
Section 7: 9 Reasons Why Your Hotel Marketing Is Not Work ( How To Fix It)
Lecture 54 Failing to focus on trading the right demographic
Lecture 55 Not taking advantage of different channels
Lecture 56 Neglecting together and use customer feedback
Lecture 57 Ignoring industry trends
Lecture 58 Failing to collaborate with local businesses
Section 8: 7 Steps To Setup Email Marketing For Hotels
Lecture 59 Implement an email signup form
Lecture 60 Personalize by segmenting subscribers
Lecture 61 Send the right email at the right time
Lecture 62 Use email to grow your social presence
Lecture 63 Gain trust with with customer ratings
Lecture 64 Send follow - up emails
Lecture 65 Track your campaigns
Section 9: Promote Your Hotel Before It Opens - 10 Strategies For Success
Lecture 66 Create a website for your new hotel
Lecture 67 Claim local listings for your new hotel
Lecture 68 Social media marketing for your new hotel
Lecture 69 Promote your new hotel with email marketing
Lecture 70 PR strategy for hotel opening
Lecture 71 Create relevant content on your website
Lecture 72 Use local partnerships to promote your new hotel
Lecture 73 Paid advertising for your new hotel
Lecture 74 Take advantage of sponsored place mat and OTAs
Section 10: Ways To Use Guest Data To Improve Hotel Sales
Lecture 75 Types of guest data you should collect
Lecture 76 Personalised marketing
Lecture 77 Upselling and cross- selling
Lecture 78 Revenue management
Lecture 79 Loyalty programs
Lecture 80 Inventory management
Lecture 81 Optimise pricing strategies
Lecture 82 Customer service improvement
Section 11: Proven Internal Marketing Strategies for your hotel
Lecture 83 Design an internal marketing strategy for the front line employees
Lecture 84 Leverage technology to grow and retain your workforce
Lecture 85 Brand-building content for front line employees
Section 12: Conclusion
Lecture 86 Hotel marketing strategy questions
Employees marketers, hotel managers, hotel consultants, customers, owners, hotel associations, hospitality industry, hotel regulators, travelers, etc

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https://www.udemy.com/course/professional-hotel-marketing-strategy/

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