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Master Course : Outdoor Advertising & Billboards Management
Published 8/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 661.37 MB | Duration: 0h 50m
Outdoor Advertising, Billboards Management, Advertising Strategy, Traditional Marketing, Guerrilla Marketing,Advertising
What you'll learn
Understand the history, types, and significance of outdoor advertising as a communication medium.
Identify key stakeholders and their roles in the outdoor advertising ecosystem.
Apply visual design principles to create effective and impactful outdoor advertising campaigns.
Analyze the relationship between typography, color, imagery, and message clarity in outdoor designs.
Navigate the legal frameworks and regulations governing outdoor advertising placement and content.
Explore emerging technologies like digital displays and data-driven targeting in outdoor advertising.
Evaluate factors influencing strategic billboard placement, including audience demographics and traffic patterns.
Develop site selection strategies that optimize visibility, reach, and message retention.
Implement maintenance practices to ensure longevity and visual appeal of outdoor advertisements.
Formulate marketing approaches that leverage outdoor advertising's unique reach and impact.
Identify current industry trends and speculate on the future evolution of outdoor advertising in the context of changing consumer behavior and technology.
Requirements
Basic skill of Outdoor Advertising Ideas nad Billboards Advertising
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