International Business by George Monray

Today and Tomorrow. Challenges and Opportunities
What you'll learn
Learn to use the jargon of international business
Undersdstand the environment of Global Business
Learn the political and economic factors which affect to international business and investments
Learn the basics of protectionist systems in international trade
Learn about possible international strategies and modes of entry
Requirements
None
Description
International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale. It involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purpose of the international production of physical goods and services such as finance, banking, insurance, and construction. International business is also known as globalization.To conduct business overseas, multinational companies need to bridge separate national markets into one global marketplace. There are two macro-scale factors that underline the trend of greater globalization. The first consists of eliminating barriers to make cross-border trade easier (e.g. free flow of goods and services, and capital, referred to as "free trade"). The second is technological change, particularly developments in communication, information processing, and transportation technologies.Through a combination of readings, class discussion, case analyses, group projects and field trip, students will gain a deeper understanding of the following topics:COURSE AIMS1. To understand the main concepts which related to International Business2. Be able to prepare international business strategies3. Learn and be able to develop impor-export activitiesLearning OutcomesAt the end of the course, students should be able to:a) Analyze international business from a multi-centric perspective.b) Avoid ethnocentrism and Self Reference Criteria in International Business.c) Define the key concepts and terminology used in the world of international business.d) Develop an understanding of the key concepts of market orientation.e) Understand and appreciate the characteristics of multinational companies.f) Develop competències to become an innovator in the international arena.g) Be able to manage marketing, financial and human resources plans at an international level.h) Become familiar with the basics of international business relationships.i) Understand the importance of international operations in a semi-global context.j) Learn from an applied perspective how to import and export.
Who this course is for
Students and profesionals interested in international or global business
Homepage

https://www.udemy.com/course/international-business-gm/

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