Marketing Strategy In The Pharmaceutical Industry

What you'll learn
Pharmaceutical product life cycle
Forecasting Long range
Pricing methodology
Profitability and P&L statement
Military based Marketing Strategies
Blue Ocean strategy
New launches Strategies
Anti-generics strategies
Requirements
No special experience is needed
Description
This course is suitable for individuals who are seeking a better understanding and a clear view of practical & effective marketing strategies used by Pharmaceutical marketing experts in real life.The course is designed by a professional Pharmaceutical marketer carrying more than 14 years of practical experience from 5 multinational companies:Astrazeneca, Eli-lilly, Novartis, GSK & Sandoz.In addition to a wealth of scientific marketing knowledge.Creating this course as a blend between general marketing textbooks and practical Pharmaceutical experience will give you a unique perspective that is not available elsewhere.This course is divided into 2 sections.Section 1: Explaining 4 foundational strategic concepts and their applications:1- Product life cycle2- Forecasting3- Pricing4- ProfitabilityUnderstanding Those 4 concepts and how can they affect your strategic choices is a critical foundation that will immerse you in what experts do in multinational pharma companies.Section 2: The 4 strategy categories.1- Military based strategies2- Blue Ocean strategy3- New Launches 4 strategic choices4- Anti Generics strategyEnjoy a course that is fully designed on pharmaceutical examples & illustrations, that is fully considering the special nature of the industry & products.Since you are reading this description I want to congratulate you for discovering such a unique course that is full of real examples and stories from the pharmaceutical market.All the core scientific information is supported with references, so you can go and have further readings to expand your knowledge.Enrol now, I wish you a fruitful & informative journey!
Overview
Section 1: The 4 Essential Concepts
Lecture 1 Concept 1 - Product Life Cycle (PLC)
Lecture 2 Concept 2 - Forecasting
Lecture 3 Concept 3 - Pricing
Lecture 4 Concept 4 - Profitability
Section 2: Military based Marketing strategies
Lecture 5 Offensive Strategies
Lecture 6 Defensive Strategies
Section 3: Blue Ocean Strategy
Lecture 7 Creating a Pharmaceutical blue ocean Structured Methodology & Practical examples
Section 4: New Launches Strategies
Lecture 8 The 4 strategic go to market approaches
Section 5: Anti-generics strategies
Lecture 9 Anti-generic strategic approaches
Individuals who are seeking a good vision & a clear understanding to Practical & effective marketing strategies used by experts in real-life.



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